Celebrating 26 Years of Al Fakher

A Legacy of Flavor and Innovation

For 26 years, Al Fakher has been at the heart of the shisha world, bringing top-quality flavors and experiences to enthusiasts everywhere. What started in 1999 as a premium Middle Eastern brand has now become the go-to name for shisha lovers in over 100 countries. We’re proud to be the world’s #1 shisha brand, and we owe it all to the people who share our passion for this timeless tradition.

The Origins of Al Fakher

Every great brand has a story, and ours began with a simple yet powerful vision: to create a superior shisha experience that celebrates tradition while embracing innovation. Al Fakher was founded in the UAE, a region deeply rooted in shisha culture. From the beginning, we focused on crafting high-quality tobacco blends that could elevate every session, whether enjoyed at home or in a lounge. Over the years, our dedication to consistency and excellence has built a global community of shisha enthusiasts who trust and love our products.

Shisha: More Than Smoke, It’s a Connection

Shisha isn’t just about the flavors or the clouds—it’s about the moments we share. Whether you’re catching up with friends, celebrating a special occasion, or just unwinding after a long day, shisha has a way of bringing people together. It’s a tradition that spans generations and cultures, creating a sense of community wherever it’s enjoyed.

From bustling shisha lounges in Dubai to cozy gatherings in European homes, shisha connects people. It’s about slowing down, savoring flavors, and enjoying good company. In today’s fast-paced world, that’s something truly special.

At Al Fakher, we’ve always stayed true to what makes shisha special. It’s not just a product; it’s an experience. And as shisha culture continues to evolve, we’re committed to keeping that sense of connection alive.

Innovation That Keeps Things Fresh

We’re not just here to follow trends—we set them. Over the years, we’ve introduced exciting new flavors, improved our quality, and even developed premium accessories to enhance your shisha sessions. Our team works closely with flavor experts and industry pros to bring fresh ideas to life, ensuring that every Al Fakher product delivers the best experience possible.

From timeless classics like Double Apple to bold, modern blends like Blueberry Mint and Ice Fusion, we’re always exploring new ways to bring flavor to the table. And it’s not just about taste—we’re constantly refining our products to create smoother, richer, and more enjoyable sessions for everyone.

We also recognize the importance of personalization in today’s market. That’s why we continue to develop new mixes and flavor combinations, allowing every shisha lover to craft their perfect experience. Whether you prefer something fruity, cooling, or traditional, there’s an Al Fakher blend for you.

A Brand Built for the People, By the People

Shisha culture is about people—the stories, the traditions, and the unique ways each person enjoys their session. Whether you’re at a bustling lounge in Dubai, a trendy café in London, or having a laid-back night at home, Al Fakher is right there with you.

We celebrate the diversity of the shisha world and the way it brings different communities together. From the Middle East to Europe, from North America to Asia, shisha culture continues to grow, and we’re honored to be part of that journey.

The Art of Crafting the Perfect Session

A great shisha session is more than just good tobacco—it’s the right setup, the right people, and the right atmosphere. Here are a few tips to elevate your experience:

Choose the Right Flavor – Whether you enjoy the rich sweetness of Grape, the freshness of Mint, or the classic appeal of Double Apple, the right flavor sets the tone.
Use Quality Charcoal – Good heat management is key to a smooth, flavorful session.
Pack Your Bowl Properly – Overpacking can lead to harsh smoke, while underpacking may weaken the flavor.
Keep Your Hookah Clean – A clean hookah ensures pure, untainted flavors.
Enjoy the Moment – Shisha is meant to be savored, so take your time and enjoy the experience.

Evolving with the Times

The world of Al shisha has changed a lot in the past 26 years, and we’ve been right there, evolving with it. Today’s shisha lovers want more than just great flavors—they want an elevated experience. That’s why we’ve focused on:

New Flavors: Continuously expanding our range to keep up with changing tastes.
Premium Hookah Equipment: High-quality accessories for the best sessions.
Sustainability: Exploring eco-friendly packaging and responsible sourcing.
Innovation: Bringing the latest advancements to shisha lovers worldwide.

We also understand that the modern shisha enthusiast values authenticity and transparency. That’s why we continue to refine our production processes, ensuring that our tobacco is sourced responsibly and crafted with the highest standards.

Bringing People Together, One Puff at a Time

There’s something special about sharing a hookah—it creates a relaxed, open space where people can connect. Whether you’re laughing over old memories, making new friends, or simply enjoying the moment, shisha has a way of making any gathering better.

In many cultures, offering someone a hookah is a sign of hospitality and friendship. It’s an experience that goes beyond just smoking—it’s about bonding, celebrating, and enjoying life’s simple pleasures. And we’re proud to be a part of that tradition.

Looking Ahead: The Future of Al Fakher

As we mark our 26th anniversary, we’re more excited than ever about what’s next. Our commitment to quality, innovation, and community remains as strong as ever. We’ll continue to push boundaries, introduce new experiences, and bring people together through shisha.

Some of our key focus areas for the future include:

Expanding Global Reach – Bringing Al Fakher to even more markets and growing our community.
Sustainability Initiatives – Reducing our environmental impact through smarter production methods.
New Product Lines – Developing cutting-edge flavors and accessories.
Enhanced Consumer Experiences – Creating unique events, collaborations, and digital experiences for our fans.

The future of shisha is bright, and we’re leading the way. We invite you to celebrate with us as we look ahead to the next 26 years of excellence.

Thank You for Being Part of Our Story

This milestone isn’t just about us—it’s about you. Our loyal customers, passionate community, and dedicated industry partners have helped make Al Fakher what it is today. We’re grateful for every person who has chosen to share a session with us, and we can’t wait to continue this journey together.

Here’s to 26 years of unforgettable moments—and many more to come!